Global shoe brand ASICS, appointed A&T Group Interiors to provide both interior design, and interior fit-out works under one design and build contract to deliver their new ASICS MENA HQ, located in Dubai Design District (D3). The 4,400 sq-ft space accommodates open areas for workstations, meeting rooms, open and closed collaborative spaces, management office, two large client showrooms, reception and guest waiting area, plus closed pantry. The creative process was very important for the design and build of this project, as well as strict alliance with the detailed brand guidelines. The design and build takes into particular consideration ASICS mission statement – A Sound Mind in a Sound Body - and transforms the identity and values of the brand into the architecture of the office. Smart space planning was utilized to maximize upon the natural light source, greenery was added to reduce stress and enhance air quality; and the “ASICS Blue” (signature color of the Company), was used to emphasize the sports Brand’s concept and atmosphere. The overall result is an office that boosts workplace health and well-being and encourages WFH employees to return back to the office, plus provides two unique and impressive showrooms in which to showcase the products of ASICS and Onitsuka Tiger.

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